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Hi, I'm Julie...
I HELP STARTUPS AND SMEs TURN THEIR BUSINESS DREAMS INTO REALITY
Using my proven 'Marketing Essentials' system, the companies I train and coach are able to grow and scale their business through initiatives that work and generate high ROI.
Hi, I'm Jessie...
I HELP FREELANCERS TURN THEIR BUSINESSES INTO AGENCIES
Using my proven 'Freelance-to-Agency' system my students are building the digital businesses of their dreams.
Hi, I'm Julie...
I HELP STARTUPS AND SMEs TURN THEIR BUSINESS DREAMS INTO REALITY
Using my proven 'Marketing Essentials' system and training the companies I coach are able to grow and scale their business through maximum ROI initiatives. my proven 'Freelance-to-Agency' system my students are building the digital businesses of their dreams.
HOW CAN I HELP YOU GROW?
BEGINNERS
TAKE MY FREE TRAINING
Want to avoid the top marketing mistakes? Watch this free training to learn what to do (and what not to do) when scaling your business.
INTERMEDIATE
PURCHASE MY FULL COURSE
Ready to build your marketing plan but don't know where to start? My step-by-step course will get you up and running in just a few hours!
ADVANCED
1-ON-1 COACHING
You would like expert strategic advice in a Do-it-with-You approach? I personally coach a few companies per year, so apply to see if you qualify!
Unlock access to my
Top Marketing Secrets for SMEs
Key insights from mentoring over 100 SMEs
and my own experience
It has been already 14 years since the day I decided to start my company Workland. I still remember the day that me, a professional marketer and branding expert, told my husband that I would create an HR-Tech company to automate the match making process between candidates and companies. In hindsight...he was right, it was totally crazy.
As a still fully bootstrapped SaaS software company, I can say that I've been around the block and learnt most of the lessons required to build a successful business in a super competitive space. I've learnt many things along the journey, some by doing things right, some by following advice and some THE VERY HARD way.
After making it out from what I call the Valley of Death of companies, I decided to start coaching and mentoring startups and SMEs, to help them scale through high ROI marketing strategies and plans. After coaching 100+ companies from different industries, I realized that my approach was generating super high ROI in terms of new sales AND avoiding costly marketing mistakes.
Littlest Hobo Series (1980s)
When I was young I loved this series, always built on the same format. A nice family had a crisis situation, the dog arrived, saved the family, family wanted to keep him, but dog had to go at the end to go save another family (very sad, every time).
I mention this, because this is actually how I see myself. I love to come into a company with a big challenge, help turn things around and then leave at the end to go help another company in trouble.
I have learnt to love being parachuted in a company, get things done in record time and leave when all is better with a feeling of having had a big impact.
As I can only mentor a certain number of organizations simultaneously... lately I thought about how I could multiply the interventions as I see so many companies struggling. One of my big callings in life is to prevent business owners and managers from making the sometimes costly mistakes I did over 25 years of working in marketing, 15 years as an entrepreneur, or observed through my 6 years of coaching companies.
I hope you enjoy this FREE Video that contains VIP insights from my journey and the journeys of my mentees!
Julie
THEME 1
TIME TO SCALE
THEME 2
TEAM TO THRIVE
THEME 3:
CONTROLING THE GREY
THEME 1
TIME TO SCALE
THEME 2
TEAM TO THRIVE
THEME 3:
CONTROLING THE GREY
HERE'S THE PROBLEM WITH MARKETING
🔥 You don't even know there's a problem 🔥
COST OF REAL-LIFE EDUCATION
Marketing is both an art and a science. And the strategy behind it is just like a game of Chess: You better be an expert to expect to win. The problem is that experience is the results of both good and bad decisions, which implies you need to lose money to figure out how to make good decisions. In marketing, this can represent thousands and even millions of badly invested dollars!
DANGEROUS GREY ZONE
The danger with marketing is that it is the department with by far the most grey zones and there are always numerous excuses on why things did not work. There is less cause-effect relationship between efforts and output and no business owner can take brand awareness to the bank. Most businesses cannot afford highly or have full time jobs for experienced marketers and juniors will most definitely make mistakes.
HOW TO WIN THE GAME
After going from a 200M$ marketing budget supported by an army of agencies, to a 0$ budget + just me in the beginnings of my SaaS company, I got a whole new perspective on marketing. I learnt a ton from my good shots and (sometimes very costly) mistakes in my 14 year journey as an entrepreneur and started coaching companies to help them avoid the biggest trap: Marketing. To increase the number of companies I can help, I launched this brand new program that regroups all of what is needed to succeed !
HERE'S THE PROBLEM WITH MARKETING
🔥 You don't even know there's a problem 🔥
COST OF REAL-LIFE EDUCATION
Marketing is both an art and a science. And the strategy behind it is just like a game of Chess: You better be an expert to expect to win. The problem is that experience is the results of both good and bad decisions, which implies you need to lose money to figure out how to make good decisions. In marketing, this can represent thousands and even millions of badly invested dollars!
DANGEROUS GREY ZONE
The danger with marketing is that it is the department with by far the most grey zones and there are always numerous excuses on why things did not work. There is less cause-effect relationship between efforts and output and no business owner can take brand awareness to the bank. Most businesses cannot afford highly or have full time jobs for experienced marketers and juniors will most definitely make mistakes.
HOW TO WIN THE GAME
After going from a 200M$ marketing budget supported by an army of agencies, to a 0$ budget + just me in the beginnings of my SaaS company, I got a whole new perspective on marketing. I learnt a ton from my good shots and (sometimes very costly) mistakes in my 14 year journey as an entrepreneur and started coaching companies to help them avoid the biggest trap: Marketing. To increase the number of companies I can help, I launched this brand new program that regroups all of what is needed to succeed !
I'VE SUCCESSFULLY HELPED 100+ SMALL BUSINESSES SCALE
ARE YOU READY TO SCALE ?
Get the Marketing Essentials Package built specifically for SMEs who want to grow, without compromising their business !
You'll Love This if You're...
A founder seeking to grow without going broke
A business owner frustrated by hit-or-miss marketing
A DIY marketer looking for proven shortcuts
Someone dreaming of scaling and exiting one day
CHECKOUT WHAT CLIENTS HAD TO SAY ABOUT MY TRAINING SERVICES
Many are have saved well over 100K+ in bad marketing spend!
Defining personas & Unique Selling Proposition.
In just a few hours Julie helped us identify and solve complex marketing issues that we had been struggling with for 8 years. No outside expert had been able to help us until now and some had even made it worst for us by over complexifying things. We had way too many personas and she was able to help us reduce to the essential and adapt our messaging in consequence. It’s really because of her that we are on the right track now!
Sonja BEHMEL, PH.D., CEO Watershed Monitoring
Defining the marketing plan & realigning ad spending.
After years of struggling with our marketing projects and non-performing advertising campaigns, Julie came in at the right time and finally got us on the right track. Her guidance and experience has allowed us to save hundreds of thousands in advertising spend and increase our ROI significantly by investing in the right media and channels. Realigning our marketing strategy on the highest impact initiatives was key to sustainable growth.
Alain Ménard, President
The Green Beaver
Building solid foundations to scale efforts and team.
Our company had to completely restructure and rebuild our marketing department as it was not delivering the results we needed. In the interim, during our rebuilding phase, Julie held fort with us by becoming an extension of our internal team and helped develop and execute our marketing plan. She helped us adopt the right external agency partners and hire our new team members. We now have a solid structure !
Yvonne Bernier, EVP Operations
Trantor Realty