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It has been already 14 years since the day I decided to start my company Workland. I still remember the day that me, a professional marketer and branding expert, told my husband that I would create an HR-Tech company to automate the match making process between candidates and companies. In hindsight...he was right, it was totally crazy.
As a still fully bootstrapped SaaS software company, I can say that I've been around the block and learnt most of the lessons required to build a successful business in a super competitive space. I've learnt many things along the journey, some by doing things right, some by following advice and some THE VERY HARD way.
After making it out from what I call the Valley of Death of companies, I decided to start coaching and mentoring startups and SMEs, to help them scale through high ROI marketing strategies and plans. After coaching 100+ companies from different industries, I realized that my approach was generating super high ROI in terms of new sales AND avoiding costly marketing mistakes.
Littlest Hobo Series (1980s)
When I was young I loved this series, always built on the same format. A nice family had a crisis situation, the dog arrived, saved the family, family wanted to keep him, but dog had to go at the end to go save another family (very sad, every time).
I mention this, because this is actually how I see myself. I love to come into a company with a big challenge, help turn things around and then leave at the end to go help another company in trouble.
I have learnt to love being parachuted in a company, get things done in record time and leave when all is better with a feeling of having had a big impact.
As I can only mentor a certain number of organizations simultaneously... lately I thought about how I could multiply the interventions as I see so many companies struggling. One of my big callings in life is to prevent business owners and managers from making the sometimes costly mistakes I did over 25 years of working in marketing, 15 years as an entrepreneur, or observed through my 6 years of coaching companies.
I hope you enjoy this FREE Video that contains VIP insights from my journey and the journeys of my mentees!
Julie
TIME TO SCALE
TEAM TO THRIVE
CONTROLING THE GREY
TIME TO SCALE
TEAM TO THRIVE
CONTROLING THE GREY