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A Must Read for Entrepreneurs Who Worry about Marketing Spend
(How to save thousands, perhaps millions in marketing costs)
How to Avoid BIG Marketing Mistakes That Could Cost You Your Company!
Watch My Video To Find Out More!
Julie Hubert, MBA
SaaS Entrepreneur
Bootstrap Survivor
Marketing Expert
Executive Coach
President Workland
Watch My FREE Video to Learn The Secrets that Cost me Millions to learn!
Unlock access to my
Top Marketing Secrets for SMEs
Key insights from mentoring over 100 SMEs
and my own experience
It has been already 14 years since the day I decided to start my company Workland. I still remember the day that me, a professional marketer and branding expert, told my husband that I would create an HR-Tech company to automate the match making process between candidates and companies. In hindsight...he was right, it was totally crazy.
As a still fully bootstrapped SaaS software company, I can say that I've been around the block and learnt most of the lessons required to build a successful business in a super competitive space. I've learnt many things along the journey, some by doing things right, some by following advice and some THE VERY HARD way.
After making it out from what I call the Valley of Death of companies, I decided to start coaching and mentoring startups and SMEs, to help them scale through high ROI marketing strategies and plans. After coaching 100+ companies from different industries, I realized that my approach was generating super high ROI in terms of new sales AND avoiding costly marketing mistakes.
Littlest Hobo Series (1980s)
When I was young I loved this series, always built on the same format. A nice family had a crisis situation, the dog arrived, saved the family, family wanted to keep him, but dog had to go at the end to go save another family (very sad, every time).
I mention this, because this is actually how I see myself. I love to come into a company with a big challenge, help turn things around and then leave at the end to go help another company in trouble.
I have learnt to love being parachuted in a company, get things done in record time and leave when all is better with a feeling of having had a big impact.
As I can only mentor a certain number of organizations simultaneously... lately I thought about how I could multiply the interventions as I see so many companies struggling. One of my big callings in life is to prevent business owners and managers from making the sometimes costly mistakes I did over 25 years of working in marketing, 15 years as an entrepreneur, or observed through my 6 years of coaching companies.
I hope you enjoy this FREE Video that contains VIP insights from my journey and the journeys of my mentees!
Julie
THEME 1
TIME TO SCALE
THEME 2
TEAM TO THRIVE
THEME 3:
CONTROLING THE GREY
THEME 1
TIME TO SCALE
THEME 2
TEAM TO THRIVE
THEME 3:
CONTROLING THE GREY
CLIENT TESTIMONIALS
What others are saying About My Marketing Coaching
"Success with Major VOC Project"
Julie helped us organize and execute an important Voice of Customer Project which would have cost us 5X more to outsource and we would not have learnt the process. The key findings from the VOCs will help us save hundreds of thousands in marketing trial and errors.
- C. Bouchard, Med Tech
"Building Our Marketing Department"
We had to completely restructure and rebuild our marketing department which was not producing the results we needed. In the interim, Julie held fort for us, helped us develop and execute our marketing plan, adopt the right external partners and hire new team members.
- Y. Bernier - Real Estate
"Uncovering thousands lost in marketing mistakes"
We were trying to scale too fast, misguided and surrounded by the wrong people and haemorrhaging cash on initiatives that did not bring ROI. Julie helped us do our marketing plan and helped execute initiatives while we built back the internal and external team.
- A. Menard, CPG
