Step 1 of 2...
Step 1 of 2...
Step 1 of 2: Enter Your Email below to reserve your spot:
Your privacy is important to us and we will not share your information with any third parties or use it to spam you. View our privacy policy.
Watch This Video For Some MUST SEE INFORMATION!
Business Scaling Speed
Knowing when to turn up the heat and when NOT to
Scaling your business too quickly can lead to cash flow problems and operational inefficiencies that may undermine your success and even survival.
Cost of trial and error
Small scale tests allow you to safely find the best approach
Minimizing trial and error in business is vital for maintaining efficiency and conserving resources, allowing you to focus on strategies that work.
Prove your model first
Before adding resources you need to have it figured out
A clear model acts as a guiding framework, preventing wasted resources and allowing for more effective scaling and operational efficiency.
Team Structure
Resist natural desire to add extra internal resources
Taking the time to assess your current team's capabilities ensures that you only bring in new talent when truly necessary, fostering sustainable growth in the long run.
Having personally navigated the challenges of entrepreneurship both in service and in SaaS, I have mentored over 100 companies in marketing and sales, helping them generate millions in revenue. My approach leverages my own experiences (both good and bad) to guide businesses through tailored strategies that resonate with their target audiences.
By drawing on real-world case studies, I share practical insights that empower these companies to pivot quickly and seize new opportunities.
Witnessing their success reaffirms my belief that a strong marketing foundation and effective sales techniques are vital for lasting profitability. It’s my mission to continue empowering businesses with my knowledge, helping them achieve remarkable growth through informed strategies.
Marketing is both an art and a science. And the strategy behind it is just like a game of Chess: You better be an expert to expect to win. The problem is that experience is the results of both good and bad decisions, which implies you need to lose money to figure out how to make good decisions. In marketing, this can represent thousands and even millions of badly invested dollars!
The danger with marketing is that it is the department with by far the most grey zones and there are always numerous excuses on why things did not work. There is less cause-effect relationship between efforts and output and no business owner can take brand awareness to the bank. Most businesses cannot afford highly or have full time jobs for experienced marketers and juniors will most definitely make mistakes.
After going from a 200M$ marketing budget supported by an army of agencies, to a 0$ budget + just me in the beginnings of my SaaS company, I got a whole new perspective on marketing. I learnt a ton from my good shots and (sometimes very costly) mistakes in my 14 year journey as an entrepreneur and started coaching companies to help them avoid the biggest trap: Marketing. To increase the number of companies I can help, I launched this brand new program that regroups all of what is needed to succeed !
Marketing is both an art and a science. And the strategy behind it is just like a game of Chess: You better be an expert to expect to win. The problem is that experience is the results of both good and bad decisions, which implies you need to lose money to figure out how to make good decisions. In marketing, this can represent thousands and even millions of badly invested dollars!
The danger with marketing is that it is the department with by far the most grey zones and there are always numerous excuses on why things did not work. There is less cause-effect relationship between efforts and output and no business owner can take brand awareness to the bank. Most businesses cannot afford highly or have full time jobs for experienced marketers and juniors will most definitely make mistakes.
After going from a 200M$ marketing budget supported by an army of agencies, to a 0$ budget + just me in the beginnings of my SaaS company, I got a whole new perspective on marketing. I learnt a ton from my good shots and (sometimes very costly) mistakes in my 14 year journey as an entrepreneur and started coaching companies to help them avoid the biggest trap: Marketing. To increase the number of companies I can help, I launched this brand new program that regroups all of what is needed to succeed !
I've helped hundreds of organizations develop high impact, low risk marketing plans and now I am offering to share this approach without the need for a costly consulting project. All of my best insights and key learnings are in this training offer!
Marketing Plan Training Video
In this video, I will walk you through step by step through my marketing planning exercise which I use to personally coach businesses, so that you can do it yourself.
VALUE
How to manage Marketing Agencies
Over the years I have managed small, medium and large agencies successfully, but this is not always easy when you don't know the game and it can be a HUGE money trap.
VALUE
How to develop a unique selling proposition
9 out of 10 businesses don't have a clear, enticing value proposition and doing this is no easy task. Here I present a simple process so that you can start reflections yourself
VALUE
Top recruiter secrets to hire your marketers
It's more competitive than ever to attract top talent and marketing is no exception. Learn my top recruiter secrets that will allow you to hire faster and better when you're ready.
VALUE
List of top 10 marketing mistakes to avoid
If I could go back in time and share with myself what I know now, I could get back millions of dollars in costly mistakes. Sharing my list so that you can avoid these common traps.
VALUE
Many are have saved well over 100K+ in bad marketing spending
Defining personas & Unique Selling Proposition.
In just a few hours Julie helped us identify and solve complex marketing issues that we had been struggling with for 8 years, no outside expert had been able to help us until now and some had even made it worst for us by over complexifying. We had way too many personas and she was able to help us reduce to the essential and adapt our messaging in consequence. It’s really because of her that we are on the right track now!
Defining the marketing plan & realigning ad spending.
After years of struggling with our marketing projects and non-performing advertising campaigns, Julie came in at the right time and finally got us on the right track. Her guidance and experience has allowed us to save hundreds of thousands in advertising spend and increase our ROI significantly by investing in the right media and channels. Realigning our marketing strategy on the highest impact initiatives was key to sustainable growth.
Building solid foundations to scale efforts and team.
Our company had to completely restructure and rebuild our marketing department as it was not delivering the results we needed. In the interim, during our rebuilding phase, Julie held fort for us by becoming an extension of our internal team and helped develop and execute our marketing plan. She helped us adopt the right external agency partners and hire our new team members. We now have a solid structure !